Learning to build
Industrial engineering gave me a way to think about systems. An MBA in information systems helped me connect technology with the people and businesses it serves.
Founder · Builder · Curious human
Building things,
learning out loud.
I’m Salama. I build software products and companies, and I write about what the work teaches me along the way.
Explore the writingFrom ideas to products
I found my way into product development by building early software products, then went deeper into engineering. Across client work and my own ventures, I’ve helped bring dozens of ideas into the world.
Building what comes next
Today I run Inova Studio and work on products including FlowCP. I’m interested in how small teams can use AI and better tools to build useful software with care.
02 / Writing
Articles & essays
Longer thoughts on building products, running a studio, and finding the next useful idea.
Explore Writing →How Inova Studio Evolved
From a first prototype to tools used by 20,000+ developers, and how AI helped us build more products of our own.
Read articleLessons learned from Trvry
From a cross-border marketplace idea to my first Bubble prototype and the questions that made us move on.
Read articleWhy I Founded Waqfi Foundation
On digital waqf, keeping useful things available, and the projects we’re building through Waqfi Foundation.
Read articleWhat Ridekarma taught us
What Ridekarma taught us about regulation, insurance, funding, and staying true to the drivers we wanted to serve.
Read articleWhy I keep building
A note on curiosity, unfinished ideas, and the work of making something useful.
Read articleA clear problem beats a clever feature. Start with the job someone needs done.
04 / Good reads
Books for the work
Practical reading for understanding customers, starting businesses, designing products, and building teams.
Explore Books →The Mom Test
A useful guide to asking better questions and learning what customers actually need before building.
Explore the bookBuild
Stories and practical advice on making products, leading teams, and navigating the decisions between an idea and a company.
Explore the bookThe $100 Startup
Real examples of people turning useful skills and modest budgets into small businesses.
Explore the bookThe Minimalist Entrepreneur
A case for starting with a community, building only what it needs, and growing a business at a sustainable pace.
Explore the bookI’m a product builder and founder based in Portland, Oregon. My work spans product strategy, software engineering, AI tools, and the messy middle of turning ideas into businesses.