The Mom Test
A useful guide to asking better questions and learning what customers actually need before building.
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Books for the work
Practical reading for understanding customers, starting businesses, designing products, and building teams.
Build
Stories and practical advice on making products, leading teams, and navigating the decisions between an idea and a company.
Explore the bookWorking Backwards
A look at Amazon’s customer-focused product process and the habits that helped it scale.
Explore the bookA Philosophy of Software Design
A compact way to think about complexity, interfaces, and code that stays understandable as products grow.
Explore the bookThe $100 Startup
Real examples of people turning useful skills and modest budgets into small businesses.
Explore the bookThe Minimalist Entrepreneur
A case for starting with a community, building only what it needs, and growing a business at a sustainable pace.
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