My Dream

I’ve loved fixing and building things for as long as I can remember. When my family got our first computer in 1994, I was fascinated by what was inside it. I enjoyed maintaining it, learning how the parts worked, and figuring out what to do when something broke.

By 16, I was working in my family’s business, fixing, assembling, and installing custom-built computers. I dreamed of building a company like Dell. I wanted to make computers for people, and studying manufacturing engineering seemed like the way to get there.

At university, I found the manufacturing curriculum outdated. I also learned that Dell’s model wasn’t what I had first imagined: the company designed computers and assembled them on demand rather than manufacturing every component itself. I shifted my focus to industrial engineering, where I could think more broadly about how things are designed, produced, and delivered.

A few years after graduating, I moved to the United States to study for an MBA in Silicon Valley. I still thought about starting a hardware company, but the more I learned, the clearer the gap became. Building one would take capital, experienced people, and connections I didn’t yet have. Most of the founders I met were working in software, where it was possible to start testing an idea with far fewer resources.

So I explored a few software ideas of my own. None of those early attempts worked out, but they taught me how to turn an idea into a product: how to shape it, build a first version, and learn from the people using it. Somewhere along the way, I realized I could make a living doing that work with other founders and teams. That realization became the beginning of my software product studio.

Over the years, what we offer has changed as the market has changed. That story deserves its own article. For now, what stays with me is how unexpectedly this path unfolded. I started out wanting to build computers, and ended up helping people build software companies.

My passion for hardware never went away. I still love the thought of designing and making something physical. One day, I hope to find my way back to that original dream.